Social Media Ads & Google Ads


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Social media
About

Social media ads refer to advertisements that are displayed on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. These platforms provide businesses and advertisers with the opportunity to reach a wide audience and promote their products, services, or brand.

Modules

  • Targeted reach
  • Cost-effectiveness
  • Engagement and interactivity
  • Measurable results
  • Flexibility and creativity
Career Path

A career in social media ads involves working in the field of digital marketing, specifically focusing on planning, creating, implementing, and managing advertising campaigns on social media platforms. This career path offers various roles and opportunities within the realm of social media advertising. Here are some potential career paths and roles within this field.

  • Social Media Advertising Specialist
  • Digital Marketing Manager
  • Social Media Strategist
  • Creative Content Producer
  • Data Analyst
  • Ad Operations Manager
Google Ads
Google Ads

Google Ads is an online advertising platform developed by Google. It allows businesses and advertisers to create and manage digital advertising campaigns across various Google-owned platforms, including Google Search, YouTube, Gmail, Google Display Network, and more. Here's an overview of Google Ads and how it works:

Modules

  • Ad Campaign Creation
  • Ad Formats
  • Keyword Targeting
  • Bidding and Budgeting
  • Ad Auction
  • Performance Tracking
  • Optimization and