About

Arts marketing plays a critical role in ensuring the arts engage diverse audiences and stakeholders, and it presents artists and arts organizations with the opportunity to broaden, deepen and diversify the audiences for their work. This course develops students’ arts marketing skills, addressing both marketing planning processes and the use of marketing tools and techniques such as audience development, branding, market segmentation, promotions and e-marketing. Marketing plans and sample materials will be developed in consultation with local arts organizations.

Description

This online course surveys the techniques and tactics used to create integrated, effective marketing and communications campaigns in the public and private sectors, from museums and galleries to dealers and auction houses.

The course provides participants with an understanding of key marketing concepts, theories and practical applications through an analysis of case studies and a series of live lectures. It is designed for anyone interested in marketing, communications and PR in the creative sector, and in developing their own understanding of how these parallel fields have evolved.

Career Path

• Artist
• Painter
• Designer
• ART Classes