DIGITAL MARKETING
The objective of the course is to enable a student to acquire the knowledge pertaining to Digital Marketing and Web Promotion. Digital Marketing is the promotion of the products and services on the internet using the digital technologies through mobile apps, social media platforms, or any other digital medium!
Course Content
- Introduction to Digital Marketing
- Search Engine Optimization (SEO)- On Page/Off Page
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)/ Social Media Marketing
- Google Analytics- Performance Measurement & Reporting
- Email Marketing
- Inbound Marketing & Lead Generation
- Mobile, Web and SMS Marketing
- PPC-Google Ads-Yahoo-Bing
- Google Tag Manager Workshop
- E-Commerce & DOT COM Marketing
- Amazon seller center optimization
- Online Reputation Management
- Google AdSense (Blogging)
- Content Marketing
- Affiliate Marketing
- Programmatic Ad
- Online Display Advertising & Platform
- Landing page creation & Optimization
- Conversion Rate Optimization (CRO)
- Digital Marketing Strategies
Career Opportunities
- Digital Marketing Specialist
- Content Marketer
- SEO strategist
- Social Media Manager
- SEM/PPC Expert
- Blogger